My name is Felipe Previtali, I am a Sr. Art Director based 
in São Paulo. Since I was little I was connected to the 
arts in some way, accompanying my grandfather an excellent 
craftsman, illustrator, who worked with wood, projects 
and drawings, in which he gave me my 1st course 
in serigraphy and type in ink at 10 years old. 
I grew up in a neighborhood in São Paulo, with many 
influences, from graffiti and street culture. 
Today I bring these references with me in my art direction 
and how I express my visual thoughts. Practitioner and 
passionate about sports of all kinds, whose main hobby 
is Jiu Jitsu, and surfing. Sports brought me 
a differentiated, objective and clear way to work with 
creativity, managing and contributing to great jobs.
Currently at Africa, I am pleased to work with client 
such as BRF Sadia. And I have also had the opportunity 
to work with other clients such as Mercedes Benz, KIA, 
Mizuno, Intelbras, Stix, Nestlé, Sanofi, Roche, Ache, 
Merck, P&G, Philips, Itaú, Sony Ericsson, Subway, 
Kopenhagen, Stihl among others.

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Lüzers Archive

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